Loyalty Strategy, Experience & Technology

Design loyalty ecosystems that deepen commitment and expand customer lifetime value.

From tier-based and earn & burn programmes to gamified, hybrid, and mall ecosystems—we craft differentiated loyalty experiences anchored in data and delight.

↑70% customer retention
↑2.5x repeat purchase rate
360° loyalty analytics & insights

What’s included

  • • Loyalty strategy, economics, and experience mapping
  • • Platform selection, integration, and launch execution
  • • Analytics, campaign operations, and partner enablement

Programme archetypes tailored to your brand

Mix and match loyalty models that resonate with your customers and partners.

Tier-based

Tier loyalty programmes

Increase commitment with milestone-based recognition, curated rewards, and VIP experiences.

  • • Tier economics & progression modelling
  • • Exclusive benefits & experiential offers
  • • Tier communications & surprise-and-delight moments
Earn & burn

Earn & burn programmes

Reward everyday behaviour with flexible point accrual, redemption, and partner marketplaces.

  • • Balanced earn & burn economics
  • • Real-time accrual, redemption, and fraud controls
  • • Partner onboarding & co-branded campaigns
Gamified

Gamified loyalty

Drive engagement with missions, challenges, and badges that make loyalty fun and sticky.

  • • Gamification mechanics & reward design
  • • Campaign cadence & seasonal events
  • • Social sharing & referral loops
Mall

Loyalty for malls & ecosystems

Accentuate mall experiences with unified loyalty across tenants, food courts, and events.

  • • Multi-tenant loyalty operations & settlement
  • • Shopper analytics & footfall conversion
  • • Partnership & sponsorship enablement
Hybrid

Hybrid loyalty programmes

Combine tiers, points, and gamification to shape a differentiated experience.

  • • Hybrid economics & benefit orchestration
  • • Personalisation engines & dynamic offers
  • • Integrated lifecycle marketing journeys
B2B & channel

Dealer & partner loyalty

Incentivise distribution networks with tailored rewards, incentives, and enablement.

  • • Performance-based rewards & SPIFFs
  • • Claims management & compliance
  • • Partner enablement, portals, and analytics

What makes our loyalty programmes succeed

Strategy, experience, technology, and analytics delivered in one integrated team.

Meet our loyalty strategists

Strategy & economics

  • • Customer insights & value proposition design
  • • Financial modelling & liability management
  • • Governance frameworks & compliance

Experience design

  • • Journey mapping & service design
  • • Personalised communications & campaigns
  • • Omnichannel UX (web, app, kiosks)

Technology & integration

  • • Platform selection & implementation
  • • CRM, POS, and ecommerce integrations
  • • Real-time loyalty data & analytics pipelines

Operations & insights

  • • Campaign operations & support
  • • Loyalty analytics, dashboards, and attribution
  • • Partner enablement & ecosystem management

Loyalty outcomes

We link loyalty investment to measurable commercial impact.

↑ 220%

Increase in member spend after launching tier-based recognition with exclusive experiences.

↑ 3.4x

Lift in engagement from gamified missions and social sharing features.

↓ 40%

Reduction in churn after integrating loyalty offers with marketing automation and support.

↑ 55%

Growth in partner participation via mall-wide loyalty platform and sponsorship programmes.

How we build loyalty programmes

Structured delivery keeps stakeholders aligned and members delighted.

01

Discover & model

Member insights, financial modelling, and experience vision aligned to business goals.

02

Design & build

Experience design, platform implementation, integration, and pilot launch.

03

Operate & elevate

Campaign operations, analytics, and optimisation to keep the programme thriving.

Toolkit & deliverables

  • • Loyalty strategy decks, economics models, and ROI projections
  • • Experience blueprints, content calendars, and channel plans
  • • Technology implementation plans, runbooks, and support playbooks
  • • Analytics dashboards, member segmentation, and campaign reports

Platforms & integrations

We work with leading loyalty platforms and can integrate with your existing stack.

Salesforce Loyalty
Comarch
Capillary
LoyaltyLion
Antavo
Adobe Experience Cloud
Braze
Segment
Snowflake

Ready to reimagine loyalty?

Tell us about your brand, customers, and goals—we’ll craft a loyalty experience that stands out.