"Will Loyalty Program will increase your sells How Waviator Loyalty management system will benefit my business"
For example, you are a housing wire and cable manufacturing company. Will giving gifts and money benefits to electricians who purchase your products increase your sales?
Offering gifts and monetary benefits to electricians who purchase your products could potentially increase your sales, but there are several factors to consider:
1. Motivation for Electricians:
Incentive: Gifts and monetary benefits can serve as strong incentives for electricians to choose your products over competitors.
Loyalty: Over time, consistent rewards could build loyalty among electricians, encouraging repeat purchases.
2. Ethical and Legal Considerations:
Ethical Issues: Offering gifts or money might raise ethical concerns, especially if it creates a conflict of interest for electricians when recommending products to clients.
Legal Compliance: Depending on the region, there might be legal restrictions on providing such incentives, especially if they could be seen as bribes.
"How much my sales will increase if I implement the Waviator Loyalty management system."
Let's consider how much your sales will increase if you sell 300 packets per month with 1000 MRP and 5 rupees given to the electrician and have 1000 electricians registered with your app?
Sales per Month: 300 packets
MRP per Packet: ₹1000
Incentive to Electricians: ₹5 per packet
Registered Electricians: 1000 electricians
Assumptions:
Electricians’ Motivation: Offering ₹5 per packet could motivate electricians to prefer your product, potentially increasing their willingness to promote and use it.
Purchase Influence: If the incentive effectively motivates each registered electrician, there's a potential that more electricians will start buying your product, increasing overall sales.
Current Reach: Assume that without the incentive, a smaller percentage of electricians are actively promoting or buying your product.
sales Increase Calculation:
Let’s make a few key assumptions to calculate the potential increase in sales:
Current Conversion Rate: Out of 1000 registered electricians, let's assume only 10% (100 electricians) are actively purchasing your product, leading to the sale of 300 packets per month. This means each active electrician is buying 3 packets per month on average.
Post-Incentive Conversion Rate: With the ₹5 incentive, you might motivate more electricians to purchase your product. Let’s assume the active percentage doubles to 20% (200 electricians).
Estimated New Sales:
Active Electricians Post-Incentive: 200 electricians
Average Packets Purchased per Electrician: If the same purchase rate (3 packets per month) holds, then:
New Monthly Sales = 200 electricians × 3 packets per electrician = 600 packets per month
Sales Increase:
Initial Sales: 300 packets per month
New Sales: 600 packets per month
Increase in Sales: 600 - 300 = 300 additional packets per month
Revenue and Cost Impact:
Revenue Increase: 300 additional packets × ₹1000 MRP = ₹300,000
Total Incentive Cost: 600 packets × ₹5 incentive = ₹3000
Net Revenue Increase: ₹300,000 (revenue increase) - ₹3000 (incentive cost) = ₹297,000
Conclusion:
If the incentive successfully doubles the number of active electricians, your sales could increase from 300 packets to 600 packets per month, resulting in a 100% increase in sales. The net revenue increase, after accounting for the incentive cost, would be approximately ₹297,000 per month.